Last updated: January 8, 2026

Simples Market (“Simples Market,” “we,” “us,” “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide you, the customer, with a curated shopping experience. Simples Market is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, share, store, retain, and protect personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms & Conditions (or Terms of Service) and this Privacy Policy, this Privacy Policy controls with respect to personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understand the collection, use, and disclosure of your personal information as described in this Privacy Policy.

1) Key Definitions

• Personal Information: Information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household.
  
• De-identified / Anonymous Information: Information that cannot reasonably be used to identify you. We may use and share de-identified information as permitted by law.
  
• Processing: Any operation performed on personal information (collecting, using, storing, sharing, deleting, etc.).
  
• Targeted Advertising: Advertising that is selected based on personal information obtained from your activity over time and across different websites or apps.
  

2) Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories:

A) Contact Details

• Name
  
• Billing address
  
• Shipping address
  
• Phone number
  
• Email address
  

B) Financial & Payment Information

• Payment method type and payment confirmation
  
• Transaction details (e.g., items purchased, totals, timestamps)
  
• Payment status and fraud indicators (where applicable)
  

Important: We do not store full credit card numbers. Payments are processed by Shopify and/or third-party payment processors.

C) Account Information (If You Create an Account)

• Username and password (or account login credentials)
  
• Preferences and settings
  
• Security questions (if applicable)
  

D) Transaction & Shopping Activity

• Items viewed, added to cart, added to wishlist, or purchased
  
• Returns/replacements/store credit interactions
  
• Past transactions and order history
  

E) Communications

• Messages you send to us (email, phone, WhatsApp, Telegram)
  
• Customer service tickets, claims, or inquiries
  
• Any information you choose to provide during communications
  

F) Device, Network & Technical Data

• IP address
  
• Browser type and version
  
• Device type, operating system
  
• Network connection information
  
• Unique identifiers (cookie IDs, device IDs where available)
  

G) Usage Information

• Pages you visit and how you navigate the Services
  
• Time spent on pages, clicks, scrolling
  
• Referring/exit pages, approximate location inferred from IP
  

H) Reviews / User Content (If You Submit It)

• Reviews, ratings, images, or feedback you post
  
• Username or display name (if applicable)
  

3) Sources of Personal Information

We may collect personal information from these sources:

1. Directly from you: when you visit the Services, place an order, create an account, contact support, sign up for marketing, or otherwise provide information.
   
2. Automatically through the Services: using cookies, pixels, log files, and similar technologies.
   
3. From service providers: including Shopify, payment processors, analytics providers, messaging tools, and customer support tools that process information on our behalf.
   
4. From partners or other third parties: such as advertising/marketing partners or social media platforms (depending on your settings and interactions).
   

4) How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

A) Provide, Operate, and Improve the Services

• Process payments and complete transactions
  
• Fulfill orders and provide order updates
  
• Provide customer support and respond to inquiries
  
• Maintain and manage accounts (if applicable)
  
• Personalize your experience (e.g., remembering preferences)
  
• Enable reviews and feedback features
  
• Improve website functionality, performance, and product offerings
  

B) Shipping, Logistics & Order Support

• Arrange delivery and coordinate shipping
  
• Provide tracking updates (when available)
  
• Resolve delivery issues, replacements, and store credit requests
  

C) Marketing & Advertising

• Send marketing communications (email/SMS where permitted)
  
• Show you online advertisements for products/services on our Services or other websites/apps
  
• Measure ad effectiveness and improve campaigns
  
• Create audiences or segments for advertising (where permitted by law)
  

You can opt out of marketing at any time (see Section 10).

D) Security & Fraud Prevention

• Authenticate accounts and protect customer information
  
• Detect, investigate, or prevent fraud and suspicious activity
  
• Protect the Services and customers from abuse and misuse
  

E) Legal Reasons

• Comply with applicable laws and regulations
  
• Respond to lawful requests (e.g., subpoenas, court orders)
  
• Enforce our Terms & Conditions and policies
  
• Establish, exercise, or defend legal claims
  

5) Cookies, Pixels & Similar Technologies

We and our partners may use cookies and similar technologies (e.g., pixels, web beacons, SDKs) to operate and improve the Services.

What these technologies help us do:

• Keep the site functioning (cart, checkout, login sessions)
  
• Remember preferences (language, region, device settings)
  
• Understand how customers use the Services (analytics)
  
• Help deliver, measure, and improve advertising campaigns
  

Your choices:

• You can manage cookies via your browser settings (block or delete cookies).
  
• If you disable cookies, some features (cart, checkout, site performance) may not work properly.
  

6) How We Disclose or Share Personal Information

We may disclose personal information to third parties for legitimate business purposes and as permitted by law, including:

A) Shopify and Service Providers

We share information with Shopify and vendors who perform services on our behalf, such as:

• Website hosting and store infrastructure
  
• Payment processing
  
• Customer support tools
  
• Data analytics
  
• Email/SMS messaging tools
  
• Cloud storage and security services
  
• Shipping/logistics coordination
  

B) Marketing and Advertising Partners

We may share certain information with marketing partners to:

• Provide marketing services
  
• Deliver and measure ads
  
• Support targeted advertising (where permitted)
  

Depending on where you live, you may have rights to opt out of targeted advertising (see Section 10).

C) With Your Direction / Consent

We may share information when you request, direct, or consent to it, such as:

• Social media widgets or login integrations
  
• Sharing shipping details necessary to deliver your order
  
• Any other feature you intentionally use
  

D) Corporate Transactions

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

E) Legal and Safety

We may disclose information to comply with legal obligations or to protect the Services, our rights, customers, or others (e.g., fraud prevention, security).

We do not sell personal information for money.
However, some privacy laws define “sale” or “share” broadly to include certain advertising-related disclosures. Where applicable, you may opt out (see Section 10).

7) Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve Shopify’s services for merchants and customers.

Information submitted through the Services may be transmitted to and shared with Shopify and third parties, which may be located in countries other than where you reside, to provide and improve the Services.

Shopify may also support certain enhanced features that use data from your interactions with our store and other merchants. In those circumstances, Shopify may be responsible for processing personal information for those features and for handling certain rights requests related to Shopify’s processing.

To learn more, you can review Shopify’s consumer privacy information and tools via Shopify’s official privacy resources.

8) Messaging Apps (WhatsApp & Telegram) and Phone Support

If you contact us via phone, WhatsApp, or Telegram, we may collect:

• Your phone number
  
• Your messages and any information you provide
  
• Order details needed to assist you
  

We use this information for customer support, quality assurance, and compliance. Messaging platforms (WhatsApp/Telegram) are third-party services with their own privacy policies and data practices. Please avoid sending sensitive payment information through messaging apps.

9) Third-Party Websites, Links, and Social Features

The Services may provide links to third-party websites or platforms. We do not control and are not responsible for their privacy practices. If you follow a third-party link, you should review the privacy and security policies of that third party.

Information you share in public or semi-public spaces (such as social networks) may be viewable by others.

10) Your Rights and Choices (Access, Deletion, Opt-Outs)

Depending on where you live, you may have some or all of these rights:

A) Access / Know

Request access to personal information we hold about you.

B) Delete

Request deletion of certain personal information, subject to legal exceptions.

C) Correct

Request correction of inaccurate personal information.

D) Portability

Request a copy of certain personal information in a portable format.

E) Opt Out of Targeted Advertising / “Sale” or “Sharing”

Depending on your jurisdiction, you may have the right to opt out of certain advertising-related uses or disclosures of your personal information.

F) Marketing Preferences

• Email: You can unsubscribe anytime using the link in our emails.
  
• Text/SMS (if used): You can opt out by following the instructions provided in the message (where applicable).
  Even if you opt out, we may still send non-promotional messages (order updates, policy notices, support responses).
  

How to exercise rights

You may exercise rights by contacting us using the information in Section 15. We may need to verify your identity before fulfilling a request. We will not discriminate against you for exercising privacy rights.

Authorized Agents

Where permitted by law, you may designate an authorized agent to make requests on your behalf. We may require proof of authorization and verification of identity.

11) Security and Retention of Your Information

Security

We use reasonable safeguards designed to protect personal information. However, no security measures are perfect, and we cannot guarantee absolute security. Please do not use unsecured channels to send sensitive information.

Retention

We retain personal information for as long as necessary to:

• Provide the Services and complete transactions
  
• Maintain records for accounting, tax, and legal compliance
  
• Resolve disputes and enforce agreements
  
• Prevent fraud and abuse
  

Retention periods may vary depending on the type of data and legal requirements.

12) Children’s Privacy

The Services are not intended for children and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided personal information, contact us so we can address it.

13) International Transfers

We may transfer, store, and process your personal information outside the country where you live. If we transfer personal information out of the European Economic Area or the United Kingdom, we may rely on recognized transfer mechanisms such as Standard Contractual Clauses, where applicable, unless the destination country is recognized as providing an adequate level of protection.

14) Complaints and Appeals

If you have concerns about how we process personal information, please contact us. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

15) Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in practices, technology, legal requirements, or other reasons. We will post the updated policy and revise the “Last updated” date. Continued use of the Services after changes means you accept the updated Privacy Policy.

16) Contact (Privacy Requests & Questions)

For questions about this Privacy Policy or to exercise privacy rights, contact us at:

TECHSERVICES@SIMPLESAGENCY.COM
Phone: +1-401-441-7732
WhatsApp: +1-401-441-7732
Telegram: +1-401-441-7732